On Wednesday 10th October, Dani Dyer launched her fashion line with inthestyle.com and we had an exclusive invite to the launch event held at Libertine London where the cast of Love Island 2018 came to support their fellow co-star, along with over 150 social influencers who collectively have over 100 million followers. This event wad sure to be a huge success and Dollie was there as one of only 5 brands with access all areas!
Of course first thing was first, we had to have our photo taken on the red carpet...
Before the main fashion show, guests were welcomed with brightly coloured cocktails from All Shook Up, before entering the gifting the suite. As people poured in, we were inundated with the like of Niall Aslam, Adam Collard, Dr Alex and Jack Fincham all eager to try on our new Duke mens collection! Popular styles on the night included the Viribus, Audax & the Fortis bracelets.
Eastenders star and father of Dani, Danny Dyer opting for the Stratera.
Then came the love island girls... Georgia Steel, Zara Mcdermott, Georgie Clarke and the star of the evening herself Dani Dyer. Choosing her fave pieces from our collection she opted for 2 x Child Of The Cosmos Rings stacked on her middle finger, as well as the Sophia Big Heart Bracelet, Infinity Heart Bracelet & Alexa Tassel Bracelet.
We met a whole host of new bloggers including ccclarkebeauty, thepixiecut and sarahlouiseporterxo who loved that our jewellery is all handmade in the UK as well as it all being sterling silver, making it perfect for gifting this Christmas!
(& we now have a whole new host of style, beauty and travel inspiration to follow)
The evening then commenced into full swing with a fashion show of the entire Dani Dyer x In The Style range, (that sold out in 24 hours and had a record number of subscribers) and an after party at Libertine that went on into the early hours! We definitely had a fantastic evening and danced the night away with the stars in VIP, taking the opportunity for few selfies too!
Watch the behind the sense video here!